With a killer 30 second explainer video, you can convey your brand’s message with authority, clarity, and creativity. However, it is essential that you create a 30 second explainer video in way that is engaging, interesting, and impactful. Otherwise investing your time and money on an explainer video would go to waste. If you’re worried and need tips on how to make a great 30 second explainer video, our complete guide below will surely help you out!
30 Second Explainer Video – A Complete Guide
An explainer video is basically a short video that lasts around 30 to 60 seconds. This short clip comprises both visual and audio stimuli in order to attract, retain, and influence the audience to take action.
With the help of a killer explainer video, a business can convey a clear message regarding the brand, product, or service in a unique way that entices the audience to want to learn more. Explainer videos are a great way to connect with your target audience and literally “explain” to them why what you’re offering is good for them. This ultimately grabs the attention of the audience and leaves a strong impression on them. Therefore, the audience does make a move such as making a purchase or visiting your website for more information.
Explainer videos have proven to be an excellent digital marketing strategy. Multiple brands have used animation and explainer videos in particular to increase online recognition and brand awareness. In fact, animation has proven to be more impactful than simple texts. Therefore, since an explainer video uses both audio and text, it becomes even more effective and helps the business reach its goals.
Tips on How to Make A 30 Second Explainer Video
Making a 30 second explainer video isn’t as easy as it seems. However, by following the steps we’ve mentioned you’ll surely make an awesome 30 second explainer video that is expressive, unique, and impactful.
Scripting
When it comes to delivering a strong message the most important element that will help you in doing this a good script. Even if your explainer video has amazing graphics or voice over it still wouldn’t do much without a brilliant script.
Therefore, you should sit down and think about what your objective is, what the core of your message is, and who your target audience is. This will help you come up with a script that will help you create an explainer video that has value in it.
Voice-Over
Once you’ve got your script prepared for the 30 second explainer video, you need to give it the right tone. You get to the task yourself or hire someone who can do it for you. However, when giving your explainer video a voice-over, you need to make sure the tone matches your message.
If your message is to present a solution to solve a specific consumer problem, going with a funky voice over wouldn’t work out. You need to make sure your voice over quickly grabs the viewer’s attention. Here are some ways to do it yourself;
- Use a good recorder ( Smartphones have good recording quality)
- Place it on a flat surface
- Record in a quiet room
- Find voice over inspiration ( Check out some voice-over accents and what makes the delivery good)
Production
Once you’ve got the right script and voice over, it’s time to head right into the explainer video production. Now, when you’ve reached this stage it’s time for you to bring your script to life. Therefore, you can either use an online explainer video software or hire a professional explainer video agency. Wondering which one’s the better choice?
Well, an explainer video software will provide you with an easy to use interface that will guide you on how to make one by yourself. The software would be quite cheaper as compared to hiring a professional agency. However, with the help of a creative explainer video agency, you can be sure that your explainer video will be impressive and unique.
If you’ve decided to hire an agency, you don’t have to worry about the next step. However, if you’ve decided to do it on your own, check out the last step below.
Music
Once you’ve gone through the production stage of the 30 second explainer video, you need to make sure to add a good sound effect. The music in your explainer video can either keep people engaged or throw them off instantly.
What Makes A Great Explainer Video
A great explainer video is one that delivers the right message with clarity and entices the viewers to engage and take action. Even if it’s a 60 second explainer video, it’s crucial for you to convey the core element of your message and not confuse the audience with a ton of jargon.
Final Thoughts
Explainer videos are a great way to communicate important messages regarding your business and its products. However, it’s important to come up with a killer explainer video because if a good one can do wonders for your business, a bad one can do the opposite.
If you’re looking for professional explainer video services, Vintage Logo Design is here to help! Visit our website or call us at 800-218-0591
