If a business wants to survive and grow as an entity, it is high time for the business to adopt unique and creative digital marketing strategies. One of the most powerful and most effective digital strategies that can help a business convey a clear message regarding a product or service is a 30 second explainer video.
The truth is that in the digital era we live in, attracting customers and communicating with them has become very challenging. Therefore, several brands are conveying cleverly scripted messages via explainer videos.
If you’re wondering what exactly an explainer video is and how it is an effective strategy, well, you’re certainly in the right place!
What is an Explainer Video?
Explainer videos are short, informative videos that are typically 30 seconds to 2 minutes long. An explainer video can be used to explain a variety of topics in a colorful, fun, and highly engaging manner. When it comes to marketing, a 30 second explainer video can do wonders for a business.
What are The Benefits of an Explainer Video?
Every business has a story to tell. But, no matter how creative or compelling the story may be, the delivery is what counts. You need to deliver your message in a manner that keeps the audience attached and influences them to take action accordingly.
Customers love creativity, and animation is all about creativity. Therefore using animation techniques such as explainer videos as a means of presenting your business ideas/products/services, can be quite helpful. If this isn’t enough and you want to know more benefits of using 30 second explainer videos, keep reading on!
A Great Way to Introduce A Product
If you think 30 second explainer videos seem too short for explaining something complex, you’re wrong. Explainer videos are an excellent way to introduce a product, concept, subject, or idea in a clear and concise way. 30 sec explainer videos can help give your audience a quick overview of the product or service you offer.
Easy to Understand
The beauty of animation is that it can help turn the most complex topics or concepts into something easy to understand. The best part is that many people who want to learn something regarding a product or topic, search for videos rather than manuals or text-based content. By providing your audience with an explainer video, you can easily provide them with simple step-by-step tutorials, lessons, and much more.
Engaging & Informative
Animation is all about luring customers to watch your video and get emotionally connected with your animated video. Well, a 30 second explainer video is one of the most engaging manners to present your brand’s message in an informative and attractive way.
Why is Explainer Video Effective?
Explainer videos are an effective digital marketing strategy because they include both audio and visual stimuli in order to explain specific or complex topics in a very simple and understandable manner. The combination of text and audio has proven to be a great way to increase message retention.
Also, the fact that explainer videos are generally short, and pack valuable information, helps the business in attracting the audience to view and check the explainer video out. Therefore, many businesses that want to gain online recognition, and connect with millions of users on different social media platforms, invest in explainer videos.
How to make a 30 second Explainer Video?
So, if you’ve got a story to tell, why not use an explainer video to make it more engaging and interesting? Here are a few steps you need to follow in order to come up with a unique, creative, and attractive 30 second explainer video!
Even though explainer videos have a ton of benefits and are a very effective digital marketing strategy, it doesn’t mean they are always the right choice for your story. You need to determine a few things before getting into the explainer video creation process.
- Determine your goal
- Who’s your audience?
- What is your story?
- What takeaway are you after?
The last step of the explainer video creation process is to determine how you’re going to make it. You can either go solo or hire a professional explainer video agency.
Final Thoughts
As you can see, we’ve mentioned all there is for you to know regarding explainer videos. When creating an explainer video always make sure to understand the nature of the story you want to tell and the nature of your audience. Once you’ve clearly understood both, you’ll end up creating a killer 30 second explainer video that will surely emotionally connect with your audience.
If you’re in search of a professional agency that can deliver excellent explainer video services, contact Animation Agency!
