Nothing is meaningless. Everything either symbolizes something or represents something. The same applies to logo shapes. So, is it important to know what each logo shape means? Well, if you really want your business logo to work, you definitely should know. If you’re on the journey of designing your own business logo, you’re in the right place! We’re mentioning the meaning of popular logo shapes and how they impact consumer thinking.
Just like other elements set the tone of your business, so does the logo shape. Therefore, ignoring what the shape represents wouldn’t be a smart idea. By knowing what each shape symbolizes it’ll help you choose a logo shape that best represents your brand down to its core values. So, let’s get into the popular logo shapes and what they mean now!
Logo Shapes Meaning
Circle Logo
A circle shape logo can convey a strong message regarding the brand such as unity and robust partnership. A circle logo shape means that the bond and relationship within the brand is stable, balanced, and positive.
How it Works?
With the help of a circle shape logo, you can add creative typography or other elements to make the logo more attractive. Having a logo shape that conveys a strong message regarding the brand and has a good appearance will surely impact how your consumers perceive your brand.
Rectangular Logo Shape
A rectangular shape logo generally represents stability. Actually, the rectangle shape is the most popular shape used in logo design. Why? Well, it’s popular because it represents trust, honesty, and conformity. In fact, another reason for this shape to be used in logo shapes is because the familiarity people have with the shape develops a sense of trust.
How it Works?
Ultimately, this influences consumers to trust your brand. Therefore, increasing brand credibility and brand awareness. Also, another shape that falls into the same category as the rectangle logo shape is the square logo shape.
Triangle Logo Shape
This logo shape isn’t as popular as the square, rectangle, or circle logo shape. However, this shape coveys a powerful message such as mysticism and strength. The triangle logo shape portrays a brand as one that is unique, creative, and innovative. This can make a strong first impression and have a positive impact on how the consumers think about your brand.
How it Works?
The best fact about the triangle logo shape is that it can be presented in various ways that make it more interesting. Therefore, a triangle logo shape can surely be used to entice consumers to take action. However, a triangle logo shape can covey a positive and negative image, so it’s important to make sure the placement of your triangle logo shape is correct.
Why Knowing The Meaning is Important?
Well, by understanding the meaning of a logo shape, you’ll know what shape will best suit your brand’s personality. Also, when designing a logo, it’s important to design one according to your target audience. Therefore, by knowing the meaning of logo shapes, you’ll know which one will have the most positive and negative impact on the audience.
Final Thoughts
A logo can either do wonders for your business or the opposite. So, it’s important to understand the nature of your business and audience in order to select the right logo shape that compliments both. Once you’ve decided which logo shape to go for, you can head online and use an online logo maker. However, if you’re looking for professional logo design services, Vintage Logo Agency is the best choice.
