With the number of active blogs being somewhere around 500 million, it doesn’t come as a surprise to discover that over 7 million blog posts are published daily. So, how can a blogger who wishes to deliver valuable content regarding a specific or various topics stand out from the blogging competition? Well, there are a number of ways to do this, and designing a cool blog logo is one of them!
If you’ve decided to become a full-time blogger and need tips on how to design a blog logo and are wondering why designing one is even necessary, you’re in the right place.
Why Do You Need A Blog Logo?
Well, there are several reasons why as a blogger you need a blog logo. First of all who are you writing for? The audience right? Well, how will your audience know who you are? A blog logo will represent you and create a unique identification for you. This way your audience can find you with ease and distinguish you from all the other bloggers out there.
Secondly, a logo gives the audience an insight into who you are and what type of content they can expect from you. So, by designing a cool blog logo, you can express your message with clarity and let the audience know what you’re here to present.
A logo will simply help you stand out from the rest of the bloggers. Since every month around 409 million people view more than 20 billion pages. This means there are people out there ready to deliver informative blogs and if you want to separate yourself from other bloggers, you need a cool blog logo.
Blog Logo: How to Make a Great One?
When it comes to designing a logo, it’s all about being creative and unique. Every business has a logo and the reason behind it is simple. A logo represents your brand and what you stand for. Even if you’re a blogger, you need a blog logo. It doesn’t matter what type of blogger you are, if you want your audience to recognize you online, you need a unique identification and that can only be achieved through an awesome blog logo.
If you’re ready to invest your time in designing a blog logo, well, let’s dive right into the 5 simple steps of designing a blog logo!
Find Out More About Your Audience
It doesn’t matter what type of blogger you are. What matters is that you understand your audience. You need to build and design your blog logo according to the target audience you’re looking to attract. So, how does one design a logo according to the target audience and why does it matter?
Well, if your target audience is couples and your general topics are related to “how to build a stronger relationship with your loved one?” you may want to go for a bright logo. If you design a dull logo that looks depressing, your target audience will surely be put off with your blog logo. Therefore, resulting in the target audience to not be willing to read your content!
Remember, a blog logo will leave a strong first impression, so you have to strike the right tone. The only way to do that is by designing a blog logo while keeping in mind who your audience is! Also, once you’ve figured out who your audience is, it will help you make appropriate decisions in the rest of the blog logo design process.
Pick the Right Color
When designing your blog logo, you need to figure out what set of colors will look good. You have to keep in mind that the color of your logo will convey a certain emotion to the audience. So, you need to understand what color palette will match your blog, audience, or website.
The best thing to do when picking the right color for your blog logo is to study color psychology. Each color conveys an emotion/ message. Therefore, by understanding the nature of a color, it will help you determine what’s best for your blog logo design.
Use the Right Font
When designing a logo, it’s important to consider what type of font would look perfect and go well with the overall logo design. In order to get through this step of the blog logo designing process, you need to understand the nature of your blog.
For instance, a blog about health wouldn’t go well with a font that is funky. Likewise, a blog about historical events wouldn’t go well with a futuristic font. So, it is quite clear that once you know what your blog is about, you can build several font ideas that could go well with the blog itself.
Come Up with Several Variants
Once you’ve got to this phase of the blog logo designing process, you’ll already have come up with a clear idea of what your logo should look like. However, it is always a good idea to play around with different styles, fonts, and colors.
This will help you understand how good you can make your blog logo and even how bad it can be. Therefore, coming up with different variants will help you chose which one’s best for you. Also, the more variants you come up with, the more ways you have to present your blog logo.
For example, you can design a blog logo specifically for your website, but what if you need to use that same logo elsewhere? What if you need to enlarge or make the blog logo smaller? Having variants will help you come up with a design that fits perfectly wherever placed!
Pick the Right Tool
Now that you’ve made it to this step, it is time to bring that blog logo idea to life! You need to go ahead and find the perfect logo making tool that can help you turn that logo idea into a jaw-dropping reality. Here are a few of the online logo maker tools we personally recommend you to use;
- Adobe Illustrator
- Tailor Brands
- Logomaker
- Laughingbird
- Logo design studio pro
Alternatively, you can always hire a professional Vintage Logo Design Agency, present your logo idea to them, and get a blog logo that oozes creativity!
Final Thoughts
Investing your time or money in a good blog logo design will never hurt. Once you’ve got your unique blog logo design all set, you’ll see how it attracts readers to your content. If you’re looking to make a good impression on your target audience, let your logo do the talking.
