As the world has moved online, businesses need to create an online presence in order to connect will millions of users. In fact, having a website is a necessity and something every business needs. Without a website, a business simply can’t survive in the highly competitive industries. Here you’ll find a guide on how to create an e-commerce website that drives insane traffic and results!
Ecommerce Website Definition
By definition, an ecommerce website is a website that provides people the opportunity to buy and sell tangible goods, digital products, or services online. Buying and selling of goods is something people have been doing for centuries.
However, as technology provides us the opportunity to do our normal activities with more ease, we instantly grasp it. The same has happened as now people buy and sell goods on Ecommerce websites.
Basically, ecommerce websites are online portals functioning to provide online transactions to happen in exchange for goods and services.
Legal Policies Required for Ecommerce Website
According to an ecommerce analysis, there are around 15million to 30 million ecommerce websites across the entire globe. And, the numbers aren’t stationary, every day more and more ecommerce websites are being created every single day.
Judging by the number of sites there are, one might say this is a highly competitive market to get into, well, don’t worry. One way to emerge through this competition as a strong entity, you need a responsive ecommerce website.
Before we get into how to create a brilliant ecommerce site, you need to be aware of the legal policies required for your ecommerce website first. Before you begin your ecommerce venture you need to make sure it is legally compliant with the data privacy laws that are applicable to your audience region.
Below are some of the legal policies you need to set up on the ecommerce website you build.
- Privacy Policy
- Terms and Conditions
- Disclaimers
Professional Tips for Outstanding Ecommerce Website Design
These days, we do almost everything online – and that includes buying and selling products online. Which is why there’s never been a better time to be in ecommerce. Nowadays, if you have something to sell, regardless of what it may be, you need to hop on board the ecommerce website train. With the help of an ecommerce website, you can build your brand, connect with a wider range of customers, and sell products even more. But, this is all only possible if you have the right ecommerce website design!
Here are the top ecommerce web design tips to help you take your shop to the next level
Simplicity
When it comes to ecommerce website designs, one of the top rules to follow and keep in mind during the ecommerce website design process is to make sure the design is simple. Now, by simple, we don’t mean the design should be unattractive or dull. We mean you should never go overboard with the design.
Simplicity is the key to creating a good ecommerce website. This means you don’t need to place elements that scream attention. You need a clear, clean, and simple design that allows the visitor to focus on what the site has to offer.
Branding
People who shop online, are always in search of those brands that are established. No one wants to buy from a site that has no personality of its own. Ecommerce sites that don’t focus on branding are never able to gain the consumer’s trust.
By focusing on your branding and giving your ecommerce website a consistent and unique image, you will see how that impacts consumer thinking patterns in a positive way. People will be more willing to trust your site and what you have to offer.
In fact, branding is the DNA of your ecommerce business, branding is what establishes who you are as a company, what you stand for, and how you’re different from the handful of competitors out there. Branding also plays a huge role in building stronger relationships with customers and driving sales.
Wear The Visitor’s Shoes
Sounds weird? Well, without thinking like a visitor when designing the website, you won’t be able to truly understand what type of design you need to go for. In fact, studying the target audience is a crucial aspect of the ecommerce website design process.
If you want your ecommerce website design to instantly grab your audience’s attention, you need to think like them first. Generally, there are a few things any customer wants in an ecommerce experience.
- Easy to navigate
- Easy to use
- Well-designed
So, by thinking like the visitor or studying the target audience, you’ll have a better insight on how to go about your ecommerce website design process.
Content, Color, and Images
When it comes to designing a website, you need to add color, high-quality images, and scannable content.
Each color has a different set of feelings and emotions to express and inspire. Understanding color psychology can help you pick the right color that can work to your advantage.
Incorporating relevant and high-quality images on your site will always help increase conversions. In fact, a case study concluded sites with good imagery faced an increase in conversions by over 40%.
Content on the site should be easy to read and understand. The content should always be breaking down into paragraphs to make it easier for the reader to find the information they want.
Make Checkout A Breeze
After you’ve created a design that can attract customers and have developed a good functionality of the site to retain and influence customers to make a purchase, the last step is to make your checkout page design clean, simple, and easy to navigate.
This means the process of checking out for a visitor should be crystal clear. The visitor should clearly know what information needs to be provided and where it needs to be entered. Directing the customer to a page that confirms the purchase is also important so that they know everything went through.
Generally, a checkout page should consist of the following information to ensure the customer doesn’t leave the site confused before or after making a purchase;
- Clear payment options
- Delivery options
- Delivery time
- Redirect to a confirmation page after checkout is complete
- Customer support contact information in case of any concerns or queries.
Make Sure It’s Responsive
In order to make the most of your ecommerce website, you need to make sure your site is responsive. This means a visitor should have a great experience on your site regardless if they use a laptop, phone, or tablet.
Even if your design, content, and everything in between are great, if the site isn’t user friendly or responsive, customers will always leave the site immediately. Make sure to spend time on optimizing the site’s speed and that it has an easy to use layout with helpful functions.
Final Thoughts
The tips we’ve mentioned above can help you create a good ecommerce website that drives insane traffic and boosts conversation rates. When designing your ecommerce website, make sure to do UX research. Without understanding the audience, your design will never match what the user wants.
Designing an ecommerce website can be quite a challenge and oftentimes tricky. But, with the help of these tips, you’ll know exactly how to go about designing an ecommerce website that is unique and stands out.
It’s always a good idea to hire a professional e-commerce vintage website design agency so that your site has the capability to attract, retain, and influence visitors to make purchases with ease.
